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HomeBusinessGetting Started With An MBA In Digital Marketing: A Complete Guide

Getting Started With An MBA In Digital Marketing: A Complete Guide

An Outline Of The MBA Program In Digital Marketing:

MBA in Digital Marketing is a two-year management course, which imparts training and knowledge of using marketing tools on digital platforms to promote a product or service for increasing customer base. MBA in Digital Marketing is a post-graduate programme offered as a specialisation in MBA. Since digital marketing as a mode of marketing has emerged in a big way in the past few years, the demand for an MBA in Digital Marketing professionals is quite high.

Admission to MBA courses is done on the basis of scores obtained in several national and state-level entrance exams like CAT, XAT, NMAT, MAT, SNAP, and CMAT.  The fees for MBA in Digital Marketing courses in India range between INR 5 to INR 25 lakh. MBA Digital Marketing admission can also be pursued at the prestigious Indian Institute of Management (IIM). The IIMs offering Digital Marketing courses are IIM Ahmedabad,  IIM Calcutta, IIM Indore, IIM Kashipur, etc.

MBA in Digital Marketing can be pursued in Full-time, Part-time and Online mode, owing to its high demand and impressive pay packages. One of the most popular colleges for Digital Marketing MBA is the Indian Institute of Digital Education (IIDE), Mumbai. The average MBA in Digital Marketing salary that a graduate earns can get up to INR 8 LPA.

In The Current Digital Era, Businesses Are Relying More And More On Digital Marketing Strategies To Engage And Communicate With Their Target Audiences. As A Result, The Demand For Specialists In Digital Marketing Is Rising. An MBA Program With A Specialization On Digital Marketing Can Give Students The Knowledge And Skills They Need To Thrive In This Competitive Field. In This Comprehensive Guide, We’ll Cover Every Aspect Of Earning An MBA In Digital Marketing, Including Its Benefits, Prerequisites, Possible Career Pathways, And More.

An Introduction To The MBA In Digital Marketing:

MBA in Digital Marketing Highlights

MBA in Digital Marketing is currently the most sought-after specialisation in MBA. Students are eligible to take admission to MBA courses after graduation, but it is most suited for working professionals, who have some experience in the industry. Hence, interested students can read on to know the key highlights of an MBA in Digital Marketing in India.

Particulars Details
Degree Name MBA in Digital Marketing
Degree Type Postgraduate
Course duration 2 years
Education modes Full-time, part-time, online and distance learning modes
Eligibility criteria Bachelor’s degree in any stream
Entrance Exams CAT, CMAT, Symbiosis Entrance Test, MAH CET etc.
Course Fees INR 1 lakh to INR 15 Lakh and above
Average Salary INR 8 LPA
Job Profiles Digital Marketing Manager, Social Media Manager, Paid Media Manager/Specialist, Content Writer, Campaign Manager and SEO Manager
Top recruiters Sweans Technologies, EZ Rankings IndeedSeo, Webmaxed, ThatWare LLP, etc.
Top Colleges Pune Institute of Business Management, IMT Ghaziabad, Lovely Professional University, IIM, Bodh Gaya etc.

Also Read:

MBA Outlook Report 2023

NIRF 2023 Ranking for MBA Colleges

MBA in Digital Marketing Entrance Exams 2024

MBA in Digital Marketing admission process include an entrance exam, Group Discussion (GD) and Personal Interview (PI). Given below are some of the top national-level entrance exams for MBA in Digital Marketing:

Entrance Exams Exam Dates Exam Schedule
NMAT 10 Oct ’23 – 19 Dec ’23 NMAT Schedule
SNAP 10 Dec ’23 – 10 Jan ’24 SNAP Schedule
XAT 7 Jan ’24 XAT Schedule
MAT Sep ’24 (Tentative) MAT Schedule
CAT Nov ’24 (Tentative) CAT Schedule

Quick Links:

List of all MBA entrance exams Click here to practice MAT Mock Test 2023
Click here to practice CAT Mock Test 2023 Click here to practice CMAT Mock Test 2023

Top MBA in Digital Marketing Colleges in India

Students can study an MBA in Digital Marketing from a number of colleges, including some reputed colleges. It is one of the most opted MBA specialisations among the students. The graduates can find employment in both private and government sectors after pursuing this course. The colleges mentioned in the table are listed alphabetically and not in any order of ranking hierarchy.

Popular Private MBA in Digital Marketing Colleges

There are about 100 MBA in Digital Marketing colleges in India. Given below are the top 10 private colleges for an MBA in Digital Marketing programme along with their fees:

MBA in Digital Marketing Private Colleges MBA in Digital Marketing Course Fee (INR)
LPU, Jalandhar 9.6 lakh
Chandigarh University 11 lakh-12 lakh
IMT, Ghaziabad 18.8 lakh
Parul University, Vadodara 1.4 lakh

Welingkar Mumbai

13 lakh
Amity University, Noida 14.8 lakh
Presidency University, Bangalore  5.3 lakh
J K Business School, Gurgaon 8 lakh
CMS Business School, Bangalore 10.8 lakh
D Y Patil International University, Pune 4 lakh

Popular Government MBA in Digital Marketing Colleges

The names of top 5 government colleges are tabulated below:

MBA in Digital Marketing Government Colleges MBA in Digital Marketing Course Fee (INR)
Maharashtra State Skills University, Mumbai INR 4 lakh
IIM, Bodh Gaya INR 32.6 lakh
i-Nurture Swarnim University, Ahmedabad INR 4 lakh
i-Nurture D Y Patil University, Pune INR 4 lakh
Veer Madho Singh Bandari Uttarakhand Technical University, Dehradun INR 6 lakh

Note: The above fee is collated from multiple sources and is likely to vary. For more details related to the fee, please visit the official website of affiliated colleges.

Also Read:

Top MBA in Digital Marketing Colleges in Delhi NCR MBA in Digital Marketing Colleges in Mumbai
MBA in Digital Marketing Colleges in Bangalore MBA in Digital Marketing Colleges in Kolkata

All About MBA in Digital Marketing

MBA in Digital Marketing is a two-year professional programme designed by industry experts to benefit young professionals and provide them with detailed knowledge. MBA Digital Marketing is regarded as one of the most searched MBA degrees. Students in the MBA in Digital Marketing are prepared for a job in the field of technology and innovation. In today’s time, almost every company relies on Digital Marketing plans for promoting their products and services.

Digital Marketing is a mode of marketing through the internet, search engines, social media, emails, mobile apps, mobile games, and other such channels to reach a large number of customers and increase sales. The most common Digital Marketing channels are Website Marketing, Content Marketing, Email Marketing, Social Media Marketing, Affiliate Marketing, Video Marketing, Pay-Per-Click (PPC) Advertising, and SMS Messaging.

Why Study MBA in Digital Marketing?

The growing use of the internet has highlighted the need for the promotion of products through digital platforms. By pursuing an MBA in digital marketing, students will be able to enhance their managerial and administration skills. MBA in Digital Marketing will also open new avenues for them in the industry and they can find employment in top companies and serve in various positions like a content writer, social media manager, SEO manager, and digital marketing manager. MBA degree will also help students in refining their problem-solving skills and give them a more professional outlook towards the upcoming challenges.

Who Can Pursue MBA in Digital Marketing?

  • Aspirants, who want to shape their careers in the Marketing field, can opt for this course and gain detailed knowledge related to the field.
  • MBA in Digital Marketing is best suited for individuals who have strong leadership abilities and wish to enter the management or marketing industry. The importance of Marketing is increasing day-by-day and more and more people are willing to enter this industry which carries a bright scope for the future.
  • The professionals can even begin their own businesses and apply this learning to the actual work to fetch better revenues.
  • Students who have finished their graduation can enrol themselves in this programme. Work experience of a few years is preferred by the colleges.

Benefits of an MBA in Digital Marketing

The importance of MBA in Digital Marketing has increased significantly in recent years. It helps the brand to identify its target audience and approach them for advertisement and promotion of its products through various digital methods. The growing use of the internet has necessitated the need for such marketing strategies. The companies identify their target market and popularise their products on social media mediums, where over 65 per cent of the population spends its maximum time.

Also Read:

  • CMAT Mock Test
  • CMAT Questions with Solutions

MBA in Digital Marketing Eligibility Criteria

The MBA in Digital Marketing admission procedure is based on performance in the entrance exams or on merit. Personal interviews and group talks may also be part of the MBA in Digital Marketing admissions process. The admission process for MBA candidates, regardless of specialisation, does not differ much. The MBA in Digital Marketing eligibility criteria are the same as the MBA. Given below are the minimum eligibility criteria:

  • The candidate must have completed graduation or equivalent from a recognised university.
  • The bachelor’s degree can be in any course from the three streams – Arts, Commerce, and Science.
  • There is a minimum percentage criterion in most of the colleges. The minimum aggregate required in graduation is 50 per cent for General/OBC category candidates and 45 per cent for SC/ST candidates.
  • Some colleges want students to have English as a compulsory subject in high school.

MBA in Digital Marketing Syllabus

MBA in Digital Marketing syllabus includes subjects related to general business management and topics specific to digital marketing. MBA in Digital Marketing is a two-year master’s course. MBA in Digital Marketing syllabus is divided into four semesters. The MBA in Digital Marketing course may, however, be covered in slightly different ways at various colleges and universities.

Listed below are the topics and subjects that one studies in the course:

Semester 1
Organisational Behaviour Business Research Method
Legal Aspects of Business Management Fundamentals
Semester 2
Decision Science Industry Analysis
Human Resource Management Business Systems and Procedures
Semester 3
Email Marketing Search Engine Marketing
Strategic Management Enterprise Performance Management
Semester 4
Mobile Marketing Managing for Sustainability
Brand Planning Consumer Insights

Also Read:

MBA in Digital Marketing Syllabus

Know Principles of Management

Which is better – MBA in Digital Marketing or MBA in Marketing?

MBA in Digital Marketing is primarily centered on digital marketing strategies, which include social media marketing, search engine optimization (SEO), content marketing, email marketing, and data analytics.

A traditional MBA in Marketing covers a wide range of marketing topics, including product marketing, market research, consumer behavior, branding, and strategy.

Candidates can check the table below to see the comparison between the two.

Explain The MBA In Digital Marketing:

The MBA In Digital Marketing Is A Graduate Program That Combines In-Depth Study Of Digital Marketing Strategies, Methods, And Technologies With Core Concepts Of Business Management. It Equips Students With The Knowledge And Skills Necessary To Successfully Navigate The Dynamic World Of Digital Marketing And Oversee Strategic Initiatives Inside Companies.

The Importance Of Digital Marketing For Businesses:

Digital Marketing Plays A Critical Role In Modern Business Operations By Giving Companies Unparalleled Opportunities To Interact With Consumers, Boost Revenue, And Cultivate Brand Loyalty. A Wide Range Of Critical Business Disciplines Are Included In Digital Marketing, Such As Data Analytics, Social Media Marketing, Content Marketing, And Search Engine Optimization (SEO) Digital Era.

Benefits Of Obtaining An MBA In Digital Marketing:

Enhancing All-Round Skills:

A Comprehensive Understanding Of A Range Of Digital Marketing Subjects, Including Data Analysis, Campaign Management, And Strategic Planning, Will Be Attained By Students Pursuing An MBA In Digital Marketing. Graduates Of This Multidisciplinary Curriculum Are Versatile Enough To Be Successful In A Wide Range Of Industry Roles.

Better Opportunities For Professional Growth:

Gaining An MBA In Digital Marketing Can Significantly Increase One’s Chances Of Landing A Job In The Business Or Marketing Sectors. Graduates Can Find Employment In A Range Of Industries And Businesses In A Number Of Roles, Such As Digital Marketing Manager, Brand Manager, And Marketing Strategist.

Access To Industry Networks:

Students At Many MBA Programs Have The Opportunity To Network With Former Students, Business Leaders, And Peers Through Industry Activities, Industry Gatherings, Guest Lectures, Internships, And Networking Forums. These Connections Can Be Quite Helpful For Job Promotion And Professional Development In The Field Of Digital Marketing.

Course Overview And Organization:

Foundational Business Courses:

Digital Marketing MBA Programs Often Include Core Business Courses Covering Finance, Accounting, Management, Operations, And Strategy. After Completing These Courses, Students Will Have A Solid Understanding Of The Concepts And Practices Of Business Management.

Customized Digital Marketing Courses:

In Addition To Core Business Classes, Students Enrolled In An MBA Program With An Emphasis In Digital Marketing Will Study Specific Coursework On Tools, Technologies, And Strategies Related To Digital Marketing. Email Marketing, Social Media Marketing, Pay-Per-Click (PPC) Advertising, Search Engine Optimization (SEO), And Content Among Other Things, Web Analytics And Marketing.

Chances For Practical Education:

Many MBA Programs Use Experiential Learning Components, Such As Case Studies, Projects, Internships, And Simulations, To Provide Students A Genuine First Taste Of The Challenges And Circumstances That Arise In The Real World Of Digital Marketing. Through These Experiences, Students Can Improve Their Critical Thinking And Problem-Solving Skills While Applying Their Academic Knowledge In A Practical Situation.

Career Opportunities In Digital Marketing:

Digital Marketing Manager:

Digital Marketing Managers Are Responsible For Developing And Implementing Digital Marketing Strategies In Order To Achieve Organizational Goals. They Oversee Various Digital Marketing Activities, Including As Content Creation, Email Marketing, Social Media Marketing, And Performance Indicators To Optimize Campaigns For Optimal Impact Online Advertising And Media Campaigns.

Marketing Analyst:

Marketing Analysts Use Their Knowledge Of Consumer Behavior, Market Trends, And Marketing Performance Data Analysis To Support Strategic Decision-Making And Campaign Optimization. They Use Tools And Techniques From Data Analytics To Measure The Effectiveness Of Marketing Efforts, Identify Opportunities, And Extract Insights.

Search Engine Optimization Expert:

SEO Specialists Specialize In Optimizing Websites’ Content And Structure For Search Engine Exposure And Rankings. They Conduct Keyword Research, Optimize Website Content, And Use Technical SEO Strategies To Boost Organic Search Performance And Traffic To Websites.

Tips For Maximizing Your MBA In Digital Marketing:

Stay Updated On Industry Developments:

The Field Of Digital Marketing Is Evolving A Field That Is Always Evolving As A Result Of The Regular Appearance Of New Trends, Technologies, And Best Practices. Follow Industry News, Blogs, Podcasts, And Opportunities For Professional Development To Remain Ahead Of The Curve.

Create A Sturdy Professional Network:

Developing A Network Is Essential To The Success Of Your Digital Marketing Job. Attend Business Events, Join Professional Associations, And Connect With Industry People On Social Networking Sites Like Linkedin To Expand Your Network And Open Up New Opportunities.

Strengthen Your Analysis Skills:

Data Analytics Is A Crucial Component Of Digital Marketing. To Enable Informed Decision-Making By Gaining Valuable Insights From Marketing Data, One Must Develop Strong Analytical Skills And A Thorough Understanding Of Data Analysis Tools And Processes.

Concluding Remarks: Capitalizing On The Possibilities Of A Digital Marketing MBA:

An MBA In The Field Offers A Multitude Of Opportunities For Anyone Seeking To Launch A Successful Career In The Fascinating And Quickly Developing Field Of Digital Marketing. Graduates Can Excel In A Variety Of Roles Across Industries By Combining A Focused Education In Digital Marketing Strategies And Technologies With Essential Business Management Concepts. If One Has The Requisite Skills, Knowledge, And Perspective, Pursuing An MBA In Digital Marketing Can Lead To Intriguing Job Options And The Possibility Of Professional Advancement In The Quickly Evolving Digital Sector.

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